Interactive storytelling involves asking questions, encouraging predictions, and inviting children to contribute to the narrative. This engagement makes the experience more enjoyable and helps children develop critical thinking skills.
Stories have a unique ability to transport readers into the lives of others, making them an invaluable tool for fostering empathy and emotional understanding. When children read about characters experiencing joy, sadness, anger, or fear, they are given the opportunity to step into those characters’ shoes and feel what they feel. This process helps children develop a deeper understanding of their own emotions and the emotions of others.
Ashley Wall, Author and Co-Founder talks with David Gibson of NBC'S KETK TV, and shares our mission and how to inspire young readers through engaging storytelling. Listen to their conversation
Award-winning author Ashley Wall and Chelsey Edwards of Chattin' with Chelsea share creative ways to engage your kids to read using Books, Food, and their own Reading Nook.
With a passion for education, a heart for children, a love for reading, and a partnership with The Barbara Bush Literacy Foundation, we are excited for the future of literacy.
Excessive screen time has become a growing concern for parents, educators, and health professionals alike, particularly when it comes to its impact on children’s cognitive development. Studies have shown that prolonged exposure to screens can negatively affect a child’s brain, especially during critical developmental years.
Books are powerful tools for nurturing empathy in young readers. Immersing themselves in stories allows them to step into the shoes of diverse characters, experiencing life from perspectives that may differ vastly from their own. For instance, a child reading about a character who feels left out at school or struggles with shyness can begin to understand those emotions, even if they haven’t experienced them personally. This ability to connect with others’ feelings is the foundation of empathy, a critical skill for building and maintaining strong friendships.
Creativity is a cornerstone of childhood development, shaping how children think, solve problems, and interact with the world around them. It’s not just about artistic expression; creativity fosters critical thinking, adaptability, and innovation—skills that are essential for success in academics and life. When children engage in creative activities, they learn to approach challenges with curiosity and develop the confidence to explore new ideas.
Screen time has become an integral part of modern childhood, with devices like smartphones, tablets, and televisions dominating daily routines. According to the American Academy of Pediatrics, screen time refers to any time spent using devices with screens, including watching videos, playing games, or browsing social media. While technology offers educational benefits and entertainment, excessive screen time can negatively impact children’s development.
Books are more than just a source of entertainment—they are powerful tools that contribute to emotional, social, and cognitive development. From the moment a child begins to engage with stories, they are exposed to new ideas, perspectives, and experiences that help shape their understanding of the world. Reading helps develop critical thinking skills, expand vocabulary, and improve the ability to focus and process information.
Reading aloud is more than just a bedtime ritual; it’s a powerful tool for cognitive and linguistic development. Research shows that when children listen to stories, their brains are actively engaged in processing language, building neural connections that are critical for literacy. The act of hearing words spoken aloud stimulates areas of the brain responsible for comprehension, memory, and imagination.
Creativity is a cornerstone of early childhood development, playing a vital role in shaping a child’s cognitive, emotional, and social growth. During the formative years, children are naturally curious and imaginative, making it the perfect time to nurture their creative instincts. Creativity is not just about artistic expression; it’s a way of thinking, problem-solving, and exploring the world.
In an age of screens, cultivating a love of reading in your child can be difficult.
How do your teaching experiences inform your choices as an author and publisher?
When children are read to, early and often, they come to school better prepared, which builds confidence, perseverance, and a foundation for learning overall. Reading plays a vital role in supporting vocabulary, literacy, critical thinking, and emotional growth. We want our books to be engaging, filled with lessons like perseverance, teamwork, and kindness.
Our goal is to instill a love for reading in all children. And what do kids love most? Having fun, laughing, and being silly! As parents and educators, we know the importance of making learning enjoyable and meaningful, which is why we designed our books to be fun.
Adriana Lopez on 5 TX | Today talks with Ashley Wall on how to foster a Love for Literacy with MamaBear Children's Picture Books
As parents, you hold the key to setting your child on a path of academic success and lifelong learning. Reading to your child from a young age is not just a nurturing act—it’s a vital investment in their future. Whether you’re just starting or looking to deepen your reading routine, remember: it’s never too early or too late to make reading a daily habit
With my background in education, I knew our mission had to revolve around two core goals: cultivating a love for reading and expanding children’s imaginations. Kids thrive on fun, and we wanted our picture books to be a source of joy and laughter, much like their favorite games. We believe that reading should be an adventure, one that fuels curiosity and sparks the imagination.